The Pineapple Group agency organised the filming of the "Lucky Ten" show, which was successful in demonstrating how 10,000 rubles can become a "lucky ticket" or a step towards fresh experience, development, and self-improvement through life hacks from recognised expert bloggers. Bloggers shared their tips and tricks with the audience in a lively and discrete way that made you want to discuss life hacks with your friends.
Location:
regions of the Russia
Media Outreach:
more than 6,700,000 views
Client:
Institute of Internet Development
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